Matches’ rapid growth is driven by digital and directly enabled by technology – in the past 5 years, they have gone from a small minority to over 85% of sales being digital. They built a strong in-house tech team to drive this and were seeking an equally strong external team who could compliment and augment our internal development capabilities. In particular, one who had sufficient skills in the very modern set of development technologies that they use. They spoke to a trusted peer and was recommended DCSL GuideSmiths.


DCSL GuideSmiths provided a solution to manage the flow of new products in Matches’ studio through all the stages they go through to be sellable online with all the information, content, imagery and video that their customers need. They set DCSL GuideSmiths a deadline to provide a robust, flexible and production ready solution in time for the peak of the next season, which was just six weeks away.

DCSL GuideSmiths created Studio Manager, a spreadsheet-like UI allowing a large number of users to update and filter many thousands of rows of data, concurrently and in real-time.

This was a big step in making studio workflow more efficient and will allow Matches Fashion to scale the process commensurate with their rapid growth and get products online faster. The Studio Production team are very happy with the results and are looking forward to working with the DCSL GuideSmiths team again in the future.

We gave them a very challenging brief and the DCSL GuideSmiths team pulled out all the stops to get the right solution in place.

Sam Lowe, CTO, Matches Fashion